Delta Dental Social Media Collaborative // Denver, CO
Social Media Manager // 2014 – 2017
Managed multi-company collaborative social media project including three full-time staff and 15 independent companies. Set social media strategy, developed KPIs and reported on results. Led paid social media efforts and search strategy. Managed a total of 111 social channels.
Created 7,239 leads for individual and family dental insurance plans in 2016. Grew collaborative member companies by 25%. Returned $1.61 in value for every dollar spent with Facebook impressions alone. Grew audience by 120%.
Social Media Analyst // 2012 – 2014
Created strategy to increase audience size and engagement. Wrote and published copy for blogs and social media channels, managing 84 social media channels in total. Responded appropriately to all inbound social media inquiries. Created infographics and profile graphic work.
Created easy to understand reports on all activities which communicated top priorities to internal team and demonstrate value externally. Grew collaborative member companies by 72%. Grew audience by 733%.
Weise Communication // Denver, CO
New Media Strategist, PR Account Manager // 2010 – 2012
Developed and executed social media, public relations and online marketing (including pay-per-click and SEO) to achieve strategic goals. Created relationships with journalists including one that lead to a New York Times feature, which increased exposure of a new service line for health care client and generated wait list for program. Implemented social media campaign that more than doubled leads generated previously. Created innovative pitching ideas, in both style and execution including a reporter-style video pitched on Facebook. Story gained media attention and placement on a prime news channel.
Pivot Communication // Boulder, CO
Account Executive // 2006 – 2010
Specialized in social media, media relations, research, internal communications and strategic planning. Helped company grow client base and add social media as a service offering. Coordinated national franchise launch for real estate client. Conducted comprehensive marketing plan and implementation guide for national nonprofit by performing competitor audits, analyzing current efforts and planning community relations for increased exposure.
Bachelor of Arts // Communication
University of Colorado // Boulder
Minor in History
Public Relations Society of America – Colorado Chapter
Social Committee Chair, 2012
Social Media Committee Member, 2010
Member, 2006 – Current
Vice President, 2012
Gold Leaf Co-Chair, 2011
Gold Leaf Committee Member, 2010
Member, 2010 – Current
The Fifty (Denver Ad Club Awards)
Social Media Manager, 2011
Howard Dental Center Bingo Ball
Planning Committee Member, 2010 – 2011
Expert with Microsoft Office suite, Experienced with Adobe (InDesign, Illustrator, Photoshop, Acrobat), Google (AdWords, Analytics), Facebook, Twitter, Intagram, Pinterest, Vine, Google+, Foursquare, LinkedIn, YouTube, WordPress and blogging, StumbleUpon, Klout, Technorati, Mail Chimp and Constant Contact. Experienced in public relations databases Cision, Burrelles Luce, MarketWire and Vocus.
- Gold Winner, EDCD Physician Referral Program/After CarePackage, 28th Annual Healthcare Advertising Awards
- Eating Disorder Center of Denver, Rethinking ED Advertising Campaign, 2012
Delta Dental Plans Association – Brand Champion Awards
- Brand Builder Award: GrinsGiving Employee Photos, 2017
- Brand Champion Award: Smile Month Campaign, 2017
- Digital Innovation Award: Smile Month Campaign, 2017
- Nonprofit Project of the Year: Building Brand Visibility with Smile Month Social Campaign, 2016
- Gold Leaf Award: Building Brand Visibility with Smile Month Social Campaign, 2016
- Gold Leaf Award: Building Brand Awareness and Improving Oral Health Through Pinterest, 2013
- Silver Leaf Award: Grand Slam Grins – Facebook and Sports Sponsorship Integration, 2013
- Silver Leaf Award: Delta Dental of Colorado – Facebook: Sun, Sand and Smiles, 2012
- Silver Leaf Award: Delta Dental of Colorado – Delta Dental of Colorado Social Media Blog, 2012
- Silver Leaf Award: Eating Disorder Center of Denver Social Media Campaign, 2010
- Silver Leaf Award: Medical Center of Aurora – Proactive PR Sells Service Lines, 2010