Resume

EXPERIENCE

Delta Dental Social Media Collaborative // Denver, CO
Social Media Manager // 2014 – 2017

Managed multi-company collaborative social media project including three full-time staff and 15 independent companies. Set social media strategy, developed KPIs and reported on results. Led paid social media efforts and search strategy. Managed a total of 111 social channels.

Key Results

Created 7,239 leads for individual and family dental insurance plans in 2016. Grew collaborative member companies by 25%. Returned $1.61 in value for every dollar spent with Facebook impressions alone. Grew audience by 120%.

Social Media Analyst // 2012 – 2014

Created strategy to increase audience size and engagement. Wrote and published copy for blogs and social media channels, managing 84 social media channels in total. Responded appropriately to all inbound social media inquiries. Created infographics and profile graphic work.

Key Results

Created easy to understand reports on all activities which communicated top priorities to internal team and demonstrate value externally. Grew collaborative member companies by 72%. Grew audience by 733%.

Weise Communication // Denver, CO
New Media Strategist, PR Account Manager // 2010 – 2012

Developed and executed social media, public relations and online marketing (including pay-per-click and SEO) to achieve strategic goals. Created relationships with journalists including one that lead to a New York Times feature, which increased exposure of a new service line for health care client and generated wait list for program. Implemented social media campaign that more than doubled leads generated previously. Created innovative pitching ideas, in both style and execution including a reporter-style video pitched on Facebook. Story gained media attention and placement on a prime news channel.

Pivot Communication // Boulder, CO
Account Executive // 2006 – 2010

Specialized in social media, media relations, research, internal communications and strategic planning. Helped company grow client base and add social media as a service offering. Coordinated national franchise launch for real estate client. Conducted comprehensive marketing plan and implementation guide for national nonprofit by performing competitor audits, analyzing current efforts and planning community relations for increased exposure.

EDUCATION

Bachelor of Arts // Communication

University of Colorado // Boulder

Minor in History

ASSOCIATIONS

Public Relations Society of America – Colorado Chapter

Social Committee Chair, 2012
Social Media Committee Member, 2010
Member, 2006 – Current

Colorado Healthcare Communicators

Past-President, 2014
President, 2013
Vice President, 2012
Gold Leaf Co-Chair, 2011
Gold Leaf Committee Member, 2010
Member, 2010 – Current

The Fifty (Denver Ad Club Awards)

Social Media Manager, 2011

Howard Dental Center Bingo Ball

Planning Committee Member, 2010 – 2011

SOFTWARE

Expert with Microsoft Office suite, Experienced with Adobe (InDesign, Illustrator, Photoshop, Acrobat), Google (AdWords, Analytics), Facebook, Twitter, Intagram, Pinterest, Vine, Google+, Foursquare, LinkedIn, YouTube, WordPress and blogging, StumbleUpon, Klout, Technorati, Mail Chimp and Constant Contact. Experienced in public relations databases Cision, Burrelles Luce, MarketWire and Vocus.

AWARDS

Healthcare Advertising Awards

  • Gold Winner, EDCD Physician Referral Program/After CarePackage, 28th Annual Healthcare Advertising Awards

The Fifty

  • Eating Disorder Center of Denver, Rethinking ED Advertising Campaign, 2012

Delta Dental Plans Association – Brand Champion Awards

  • Brand Builder Award: GrinsGiving Employee Photos, 2017
  • Brand Champion Award: Smile Month Campaign, 2017
  • Digital Innovation Award: Smile Month Campaign, 2017

Colorado Healthcare Communicators – Gold Leaf Awards

  • Nonprofit Project of the Year: Building Brand Visibility with Smile Month Social Campaign, 2016
  • Gold Leaf Award: Building Brand Visibility with Smile Month Social Campaign, 2016
  • Gold Leaf Award: Building Brand Awareness and Improving Oral Health Through Pinterest, 2013
  • Silver Leaf Award: Grand Slam Grins – Facebook and Sports Sponsorship Integration, 2013
  • Silver Leaf Award: Delta Dental of Colorado – Facebook: Sun, Sand and Smiles, 2012
  • Silver Leaf Award: Delta Dental of Colorado – Delta Dental of Colorado Social Media Blog, 2012
  • Silver Leaf Award: Eating Disorder Center of Denver Social Media Campaign, 2010
  • Silver Leaf Award: Medical Center of Aurora – Proactive PR Sells Service Lines, 2010

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s